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Breaking Depression
2025
This film was created for Johnson & Johnson as part of their Breaking Depression campaign for the Saudi market. The idea was to build tension throughout the storyline, supported by subtle art direction and authentic performances that played a key role in conveying the emotional weight of the subject.
The campaign highlights how severe depression affects not only the patient but also the caregivers around them. It serves as a call to action, encouraging people to recognize depression as a serious medical condition and seek proper treatment rather than dismissing it as something temporary.