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Nestle KSA

We’re Sorry
2023 This idea highlights the power of local insights. As Nestle’s products became iconic in Saudi Arabia, the campaign aims to remind people of Nestle's deep roots in the community. Despite new brands, products will still be called by Nestle’s names.
We, therefore, want to run an apology campaign as a response to people referring to other brands’ products as Nestle’s ones instead.

The video was produced in-house, not as a final product.